Privacy Policy
Important Information and who we are
This Privacy Policy explains how Universal Flowers (referred to as “Universal”, “we”, “us” or “our”) collects and uses your personal data when you visit our website or interact with us, such as by signing up for our newsletter or buying our products and services. We do not target children and do not collect data from them intentionally. Should you have any questions about this Privacy Policy or wish to exercise your legal rights described in section 9, please contact us using the information provided below.
Our Privacy Policy is regularly reviewed and was last updated in October 2024. It is essential to keep your personal data accurate and up-to-date. Therefore, if your information changes, please let us know as soon as possible during our relationship.
Third-party links
You may find links to third-party sites, plug-ins, and applications on our website. By clicking these links or using these features, you might allow third parties to collect or share your data. Since we do not control these external sites, we are not responsible for their privacy practices. Consequently, we advise you to review the privacy policies of any third-party sites you visit.
The data we collect about you
Personal data refers to information that can identify you. Aggregated Data, which does not identify you alone, may become personal data if combined with other identifiable information. We do not collect Special Categories of Personal Data or details about criminal convictions. If we require specific data by law or contract and you do not provide it, we might not be able to fulfil our obligations and could have to cancel related services.
How is your personal data collected?
We gather data through various methods. For example, you provide data directly when placing an order or booking services. Additionally, automated technologies like cookies and server logs collect Technical Data about your device and browsing patterns.
Purposes for which we will use your personal data
Your personal data serves specific purposes, outlined in the table below, and we rely on different legal bases. Processing may occur under multiple lawful grounds depending on the purpose. If you need more details about the legal grounds for processing your data, please contact us.
Marketing
We aim to provide choices regarding the use of your personal data, especially for marketing and advertising. You will receive marketing communications if you have requested information and have not opted out. We will ask for your consent before sharing your data with third parties for marketing. Furthermore, you can opt out of marketing messages at any time by using the provided links or by contacting us directly.
Change of purpos
Your personal data is kept only for as long as necessary to fulfil its intended purpose, including compliance with legal and regulatory requirements. If there is a complaint or potential litigation, we may retain your data longer. We determine retention periods based on data sensitivity, the risk of misuse, and legal requirements. In some cases, you can request data deletion, or we might anonymise it for research or statistical purposes.
